Coordination Studio
Leverage AI.
The work of running a business can eat the work of growing one. I help founders and SME leaders use AI to clear what's in the way and work alongside you to build what's next.
Work With Me
Start where you are. Build from there.
AI Workflow Diagnostic
For non-tech founders and small business owners who know AI and automation could help but aren't sure where to start
£300| 90 min session + recommendation plan
The problem: You're inundated with AI content: copy this prompt, use this tool, transform your business. The FOMO is real. But how does any of it actually help with the repetitive tasks you want off your plate? You know AI and automation could help, but you're not sure where to start.
How I work: I run a structured session where you walk me through the challenges you face every day. We identify the manual and repetitive work in your business, and I assess and map out what's possible for you, with clear, immediately actionable next steps.
- →Identification of workflows best suited for AI and/or automation
- →Specific tool recommendations tailored to your business
- →An action plan mapped with timeline, cost, and level of complexity
- →Implementation options and recommendations: working with me, your own team, or another technical partner
AI Workflow Discovery & Design
For organisations wanting to identify where AI can genuinely transform their operations and customer experience
£2,000/day| Run in 3-day sprints or 5-day sprints
The problem: Most AI projects fail not because the technology is wrong, but because the problem isn't defined clearly. The opportunity is never properly understood or re-imagined. Teams jump to tools before they know what they're actually solving for the business.
How I work: I run structured discovery sessions. This could be a combination of design sprints, workflow/journey mapping, and analysis and validation workshops. The final outcome is to find the highest-value areas for AI investment. These facilitated sessions are critical in cultivating a collaborative team and producing an aligned AI plan for your business.
- →AI opportunity areas mapped across your key workflows
- →Prioritised list of AI use cases with effort/value scoring
- →Customer journey analysis identifying automation opportunities
- →Recommendation report with a clear implementation roadmap and production outcomes
- →For businesses ready to build: recommendations for technical partners, or direct collaboration with your existing technical team
AI Strategy & Operating Model
For businesses ready to build AI-powered systems, agents, and automation pipelines, or leaders looking to leverage AI across their entire organisation
Investment to be scoped
The problem: Building without an understanding of the gap from where you are to the vision of your future company after AI transformation is disruptive and wasteful. This gets expensive very fast. Internal capabilities, competencies, and desired business impact (including employees) all need to be clearly articulated and aligned across the organisation before a single tool is chosen.
How I work: I first help your leadership team articulate and align on a future AI vision, then map the three horizons needed to reach it. Depending on your needs and desired outcomes, activities can include AI design sprints, solution design sessions, hackathons, and experiments to plan for implementation and adoption.
- →An assessment and the map for leveraging AI to make better, faster decisions across the organisation
- →Identification of operational gaps and the new operating model required post-transformation
- →A transformation framework that honours your culture and values while amplifying growth for the company, its employees, and customers
- →A 90-day transformation prototype to kickstart momentum
- →Ongoing advisory for iterations, working with your technical partners against desirability, viability, and feasibility criteria
Products I've Built
I don't just advise. I build.
These are products I've designed and built myself for productivity and for fun, using the same AI tools, workflows, and thinking that I bring to every client engagement.
DeeBrief
From meeting to output in minutes.
Most founders leave every meeting with a head full of follow-ups and no time to action them. DeeBrief takes your meeting transcript and turns it into whatever you need next: action items, a proposal draft, a LinkedIn post, a client follow-up, or a workflow map. One transcript in. You choose the output. Claude does the work.
- →Action items and next steps, ready to share with your team
- →Proposal drafts built from the conversation, not from scratch
- →LinkedIn posts and content drafted in your voice
- →Client follow-ups and CRM workflow mapping
- →Customised to your brand, tone, and workflows
Pimple Lab
AI-powered skincare, built from the ground up.
A consumer health app built using AI-assisted development and agentic workflow design. This compressed what would typically take months into weeks. Pimple Lab is proof that the right AI approach does not just speed up the build. It changes what is possible.
- →Built end-to-end using AI-assisted development
- →Agentic workflows embedded throughout the product
- →From concept to production-ready app
Selected Work
Real results and tangible outcomes.
Kingston University: AI & Innovation Training
Trained MBA students in innovation methodologies and AI tool integration, equipping them with practical frameworks for applying AI in their research and analysis.
Outcome: Confidence in leveraging AI tools for real world case studies
MYF: AI & automation mapping on CRM tool
Mapped out pain points and repetitive tasks to surface AI and automation design opportunities to rebuild the CRM tool for MYF. The clarity of workflow allowed the tool to be built immediately.
Outcome: Accelerated technical build with clearly defined AI and automation feature points
Global FMCG Manufacturer: AI Opportunity Mapping
Mapped AI opportunities across the manufacturer's European supply chain operations, identifying high-value automation use cases and building the business case for AI investment.
Outcome: Prioritised AI roadmap features across supply chain workflows
What Clients Say
Trusted by founders and global organisations alike.
"What sets Jen apart is her rare combination of strategic thinking and practical execution. She has a gift for identifying processes that can be streamlined and then actually making it happen, delivering tangible value quickly. Her approach is thorough and creative, always tailored to what the business actually needs rather than what's trendy."
Leticia Fonseca
Founder, Master Your Finances
"Normally I don't welcome a 46-page pre-read (!), but this one was the exception. Some super early crystallisation of pain points, and now I'm looking forward to the AI Design Thinking workshop even more."
European Supply Transformation Director
A global FMCG manufacturer
About
Strategy that ships. Ideas that get built.
I spent over 20 years helping global organisations figure out what comes next. I have seen how the best of the big companies approach AI and digital transformation work the right way; the structured thinking, the design discipline, the ability to cut through noise and find what's actually worth building.
That's what I bring to founders and SMEs. The substance and the agility, without the overhead.
If you're ready to stop dabbling and start using AI where it actually matters in your business — that's where I come in.
Specialties
Founders I've Worked With
Organisations I've Worked With
Let's Talk
Got an AI challenge worth solving?
Start with a 30-minute discovery call. No pitch, no pressure. Just an honest conversation about where AI can move the needle for your organisation.
Book a Discovery Call